Contract · 20 hrs/week · Remote
About ControlTheory
ControlTheory builds AI-powered observability tools for engineering teams shipping AI-generated code. Our commercial product Dstl8 delivers emergent observability – automatically surfacing novel behaviors and anomalies in production before they become incidents. Our supporting open-source terminal log analysis tool Gonzo has 2,000+ GitHub stars across 30+ countries.
We target engineering-led companies where teams are shipping AI-generated code faster than their observability can keep up.
| Tagline: Move Fast – Understand Faster | Website: controltheory.com | Open source: github.com/control-theory/gonzo |
The Role
We are looking for a part-time outbound contractor to generate pipeline from engineering-led companies shipping AI-generated code. This is an execution role – cold calls, sequences, prospect research, and qualified handoffs to the sales team.
You will work directly with the founder (CEO) and alongside our marketing and sales functions. This is a foundational role – you will help build out and refine the outbound playbook, not inherit one. Buyers range from CTOs and VPs of Engineering to SRE and Platform leadership.
This is a technical sale. You don’t need to come from developer tools or IT software, but you need to learn the space fast and hold your own with senior engineering buyers.
What You’ll Do
- Generate pipeline through outbound prospecting – cold calls, email, and LinkedIn – into engineering-led companies shipping AI-generated code.
- Build and execute multi-touch outbound sequences with technically credible messaging. Personalize every touch with the prospect’s stack, role, and business context.
- Use AI tools (Claude, ChatGPT) for prospect research, message sharpening, and send quality at scale.
- Work across our sales tech stack – outbound sequencing, CRM, and LinkedIn prospecting tools.
- Qualify prospects against ICP and hand off meetings to the sales team with full context – company, role, pain signals, and engagement history.
- Track and report on pipeline metrics: reply rates, meetings booked, sequence performance, and channel effectiveness.
- Collaborate with marketing and the founder to iterate on messaging and refine the outbound playbook as the product and market evolve.
What We’re Looking For
Required
- 2+ years in a technical SDR, BDR, or outbound sales role selling developer tools, infrastructure software, or technical products.
- Proven ability to learn a complex technical domain quickly and translate it into credible conversations with senior engineering buyers.
- Hands-on experience with Apollo.io or equivalent sequencing tool, and HubSpot for CRM and reporting – you’ve built sequences that get replies from technical buyers.
- Comfortable making cold calls and engaging C-level and VP-level technical buyers with confidence and curiosity.
- Strong written communication – your outbound reads like it was written by someone who understands the problem, not a template.
- Self-directed with low need for hand-holding – this is a contractor role, not a managed employee relationship.
- Startup experience – comfortable building without established playbooks and operating without a full sales team around you.
Strong Plus
- Familiarity with cloud infrastructure concepts: Kubernetes, containers, CI/CD pipelines, or log management.
- Experience selling into or alongside legacy systems (e.g., Datadog, Splunk, Grafana, New Relic) or the competitive landscape around them.
- LinkedIn Sales Navigator power user building targets, curated sequences, InMail-sourced pipelines.
- Experience running outbound into regulated verticals: financial services, healthcare, or enterprise software.
Bonus
- Hands-on experience with AI coding tools (Cursor, Copilot, Claude Code). You understand the velocity shift firsthand and can speak to it authentically with prospects.
Working Arrangement
| Hours | 20 hours/week. Flexible schedule – we care about output. Some overlap with Central US (Austin) helpful. |
| Rate | Depends on experience and domain depth. |
| Contract | Month-to-month to start. We expect this to be a 6–12 month engagement with potential to convert. |
| Location | Fully remote. Slack connected. Weekly 30-min check-in with founder. |
| Tools provided | Apollo.io (existing), HubSpot (existing), LinkedIn Sales Navigator (if needed). |
| Reporting to | Bob Quillin, CEO/Founder |
How To Apply
Send a short note (not a cover letter) to jobs@controltheory.com covering:
- A campaign or outbound sequence you’re proud of – who was the ICP, what was the approach, what were the results
- A technical domain you’ve had to learn on the job – and how you got up to speed
- Availability and rate expectation
We’ll respond within 3 business days. No recruiters.
ControlTheory is an equal opportunity employer. We evaluate candidates based on demonstrated ability to do the work.
Table of Contents
Surface Unknown Unknowns Automatically
Catch emergent patterns from AI-generated code in staging—before they become production incidents.
Learn About Dstl8
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